Lorenzo Cantoni is the chair-holder of the UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites. He graduated in Philosophy and holds a Ph.D. in Education and Linguistics. He is full professor at USI - Università della Svizzera italiana (Lugano, Switzerland), Faculty of Communication, Culture and Society, where he is the director of the Institute of Digital Technologies for Communication. His research interests are where communication, education and new media overlap, ranging from computer-mediated communication to usability, from eLearning to eTourism and digital Fashion, from ICT4D to eGovernment. Moreover, he is USI's Pro-rector for Education and Students' experience, director of the Master in Digital Fashion Communication, done in collaboration with the Université Paris 1 Panthéon-Sorbonne, and vice-director of the Master in International Tourism.